Amazon held an event in Seattle yesterday to unveil a whole slew of new technology they are bringing out and it seems like the future is all about Alexa. She’s branching out from your Echo and Echo Dot into headphones, a microwave, Glasses and even a Ring. As someone who doesn’t really use any of the virtual assistants, it’s all a little bit odd.
I get the use of it, being able to ask a question about anything to a speaker and hear the correct answer in seconds is cool and feels very sci-fi to me, but even when I had access to it I would always find myself googling the question anyway. Now I know not everyone is as good as googling as others, I have learnt that through my job, but asking out loud gives you an answer once, and then you must ask again for it to be repeated. Googling on your phone just seems so much easier.
All the tech they have shown off is cool, but some of it is just solving problems I don’t think need answers. The smart microwave for example reads the packaging and sets itself up. Meaning you will no longer have to press 3 or 4 buttons to get your food cooked. Was there a big outcry for this? Are people yelling at their microwaves because they have had to press buttons on it?
That and the ring are the only really odd items they are selling, the rest of it I can see a use for. New glasses with Alexa built in seem more useful and bring us one step closer to the heads up display I have always wanted for real life. I can’t wait until I can walk around with a display telling me useful information or mapping out my route for me as I stroll. I don’t think there will quite have this, now it seems like it’s just normal prescription lenses with a directional speaker to answer your questions. If they can get a camera in there to see what I see and display functionality in the lens we will be really in the future.
I did notice that they are introducing some new tech to make the voice of Alexa sound a little more human, and that they are planning to bring out the first celebrity voice, and it’s going to be Samuel L Jackson. I can’t wait to change my mums Alexa voice to him and see the shock on her face when she asks Alexa to play Beautiful South and she gets a “Damn Mother Fucker all you had to do was ask”.
In movie news, yes there is finally some big movie news I care about, Disney have been making some interesting moves. The architect of the Marvel Cinematic Universe and current Head of Marvel Kevin Feige is rumoured to have been given the keys to a Star Wars movie. Feige has found unprecedented success with the MCU and has kind of earned the respect of the world for what he has built. All reports are suggesting he is a huge Star Wars fan and this decision does make sense from a business perspective.
Disney have two of the biggest producers in the business running their two biggest franchises. One of them is a complete success and the other is Star Wars. Regardless of your views on The Last Jedi, it cannot be argued that it united the fan base. Quite the opposite in fact and that seems to have led to a rethink at Disney. Now they have paired Feige with Star Wars lead producer Kathleen Kennedy to try and start the new wave of content in the Star Wars universe.
It’s not all necessarily good news though. Marvel is currently in a state of rebuild, and as I wrote a little while ago Feige’s job now is to try and do it again. Repeat the success he had building Iron Man and Captain America into the faces of a huge connected series of films. They recently had their break up with Sony and lost the next biggest thing in the MCU in Spiderman, and a part of that was attributed to Feige just being too busy to help out on a Sony made movie so they wanted a bigger cut to make it worthwhile for them.
If a part of the reason Feige is too busy is because he is being drafted over to help with Star Wars, it feels like they’re possibly meddling with some dangerous waters. Marvel needs Feige and if he can help with the Spiderman issues, they should let him focus on that. The MCU is a feat of organisation and forward thinking that’s unrivalled in Hollywood. Star Wars is one of the few things that could be a huge distraction to the main man at Marvel and if he takes his eye off the ball at this crucial time for the MCU it could end badly.
Of course, it might all work out, and maybe Kevin Feige is just looking for something a bit different to the Superhero blockbusters he has been helping mass produce over the last 11 years. You could understand if he is a bit fatigued from the same universe of films being all he has been involved with for so long. It looks like Disney are leaning a bit heavier on their golden goose and hoping it can carry on producing the goods even in other franchises.
Knowing my luck this will all be debunked by the time this publishes.
Thanks for reading!